Qualitative analysis

Qualitative research is the most appropriate approach to understand the in-depth perspectives of citizens on specific topics. We conduct interviews in relatively small numbers, both on one-on-one and group bases. These are most often open-ended interviews in which the interviewees freely express themselves on given topics. Through them, it is possible to identify in depth the perceptions, opinions, beliefs, attitudes as well as the goals and needs of the people in relation to public and private policies and structures. Additionally, they help us identify the values that influence the acceptability of a measure, a service or a political, social or economic reform.

Our research team responsible for qualitative studies consists of experts in the field. The team offers services to international development agencies, governments, non-governmental organizations and private sector actors that help them clearly understand the needs, expectations and preferences of citizens in a bid to ensure synergy between the population and development institutions and workers.

To do so, Farafina Institute uses different classical research instruments that its experts master perfectly: individual non-directive, semi-directive and group interviews, especially focus group interviews.

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AGGN Berlin, 2011 (Photo: Farafina Institute)                          

Research results are processed using different content analysis frameworks and discussed with interviewees prior to publication. The statements of our interviewees are rigorously analysed and synthesized for the preparation of our reports. Special focus is on the relevance, reliability and the operational nature of these studies. Our main concern is to reduce uncertainty and to avoid deficient representations of the impressions and thoughts of the interviewees.

Additional information