The barometers

Barometric surveys generally focus on the social climate, customer or citizen satisfaction, the image of a company, a city or a public figure etc. The surveys are based on identically re-administered quantitative instruments at regular intervals. Therefore, the barometers allow for longitudinal analyses which entail measuring changes in the opinion of respondents over time and determining the elements that change and among which category of people. To achieve this, Farafina Institute analyzes the validity and reliability of psychometric dimensions of such opinions.

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